Dry hair, tight skin, every single day

It might not be your shampoo.

New Zealand chlorinates nearly every public water supply, by law. You rinse your hair and skin in that water twice a day, every day. The Ion Drop filters it as it leaves the shower head, so hair feels softer and skin feels less tight. It screws onto any standard NZ shower in about two minutes. No tools, no plumber.

Fit one to your shower · $74.99
Free tracked shipping, dispatched in 1 to 3 days 30-day money-back guarantee Run from Auckland by one person
Ritual Kits

Bundled & boxed

Ritual Kits
Where to Start

Start here

Where to Start
Accessories

Round it out

Accessories

The range

Everything for the ritual

Why it's different

Better water, softer everything.

Everyday tap water carries chlorine and fine sediment. We filter it as you rinse, so skin feels softer and hair looks shinier, with a small range that's refillable by design.

Cleaner-feeling water

A cotton filter reduces sediment and chlorine taste and odour, so every rinse feels gentler.

Softer skin, shinier hair

Skin feels softer and hair looks smoother and shinier, without changing a thing about your routine.

Refillable by design

Swap the cartridge, keep the head. Less waste, and a lower cost than buying new.

Built for everyday bathrooms

Fits standard local fittings, with free shipping on every order.

A styled bathroom ledge: a ceramic jar, an amber bottle, folded linen and a eucalyptus sprig on travertine

Who you are actually buying from

You are buying from a person.

Ablu Ritual is a small New Zealand business. There is no queue and there is no script. Email hello@abluritual.com and I am the one who reads it and replies, usually within a day or two. I will tell you what these products do to the way your skin and hair look and feel. I will not tell you they treat or cure anything, because they do not. More about how I work.

No treatment claims, ever Refillable by design Free tracked shipping, no minimum 30-day money-back guarantee

Free shipping

Free shipping on every order, to NZ, the US and Canada.

Dispatched in 1 to 3 days

Every order is picked and dispatched within 1 to 3 business days, with tracking emailed to you the moment it ships.

Faulty? We fix it

Free replacement or refund if it arrives faulty, damaged or not as described.

Secure checkout

Encrypted checkout with Shop Pay and the methods you already use.

Questions, answered

Yes. The Ion Drop screws onto any standard handheld hose or fixed shower arm, the half-inch fitting used across NZ, the US and Canada. It installs by hand in a couple of minutes, no tools or plumber needed.

It targets the chlorine taste and odour and the fine sediment that can come through shower water. It is not a drinking-water filter and it does not soften hard water minerals. Its job is a gentler, fresher-feeling rinse for your skin and hair.

It depends on your water and how often you shower. As a rough guide, the cotton cartridge is easy to swap every few weeks, and a 20-pack is 20 cartridges, so it keeps one shower head going for well over a year. Refills are always in stock, and ship free on every order.

No. The spray is designed to hold a strong, even flow while it filters, even on lower-flow showers.

Shipping is free on every order. We ship to New Zealand, the United States and Canada. We are not shipping to Australia at the moment. Orders are dispatched within 1 to 3 business days, with tracking emailed to you the moment yours ships. Delivery windows for each country are set out in full in our shipping policy. US and Canada orders may attract import duties or taxes on delivery, set by local customs and payable by the customer. You'll get tracking by email when your order ships. If anything arrives faulty, damaged or not as described, we'll replace it or refund you, free.

Read first

Worth reading first

What we have learned about shower water, hair and skin, written plainly and without the miracle claims.

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